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Want to learn how to run Google Ads like the pros? You’ve come to the right place! How to run Google Ads: The steps   World-renowned chef Gordon Ramsay cooks for his customers, and so should you. Well, cook up Google Ads, that is! Whether your chef skills are rusty or you’ve...

Spring is a time of growth. And that can go for your business, too! The trick is to catch people with the right messaging as they’re thinking about all things spring. And that’s what we’re here to help you with. This big list of spring content ideas will help you connect with...

More searches than ever are ending without a click. Instead of directing users to websites, Google is delivering answers directly on the results page through featured snippets, knowledge panels, and other SERP features. In 2024, about 65% of global Google searches didn’t...

Buyers are absolutely bombarded by marketing every day—and they’ve gotten really good at sifting most of it out. Personalization is how we marketers can get our messages through those thought filters to create a connection with even the most distracted buyer. Marketing...

While Google still dominates the search industry, AI platforms like ChatGPT, Perplexity, Copilot, and Gemini are taking slices of the pie. And those slices could eventually have a big impact on traditional search traffic. You might have even started to see some website visits...

Spring has sprung, but has your marketing? This season, it’s more important than ever to have spring messages and greetings prepared for your customers that make an impact. In fact, it’s been proven that shopping and spending increase over the springtime. Your potential...

LinkedIn is a massive platform that keeps on growing year after year. As the user base expands, there are more opportunities for industry niches, rising star influencers, and must-follow business accounts. But that also means more engaging content competes for attention from...

Give five chefs the same set of ingredients, and you’ll get five completely different dishes. Why? Because it’s not just about the ingredients or tools you have, it’s how you use them. This is technique, and it’s the same way with marketing and advertising. So in this...

We can all agree that Meta advertising isn’t what it used to be. Sure, things seemed better in 2024 than in 2023, but I wouldn’t say we’re running at 100%. Privacy regulations like GDPR, iOS updates, and the slow dissolution of third-party cookies really threw a wrench into...

  One characteristic all successful marketers seem to share is curiosity. You’re always on the hunt for the next big idea or tactic to try. Marketing newsletters are a great source of info to feed that curiosity. So, I asked a bunch of marketers which ones they loved...