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The weather may be a bit cold and dreary, but many businesses are heating up in the winter. And even if your business shines brightest in the sunny summertime, a successful always-on marketing strategy means keeping people engaged throughout the year. With all that in mind,...

Have you ever Googled a company before making a purchase? Or scrolled through social media reviews to gauge how other customers have fared? As a business owner, you can also expect your customers to do the same. All the information someone can find about your business builds...

You’ve probably heard of ChatGPT, the chatbot powered by artificial intelligence launched by OpenAI. You can ask ChatGPT a question, and machine learning will pump out a conversational response. Now, OpenAI has announced the roll-out of SearchGPT, a real-time web search...

‘Tis the season to dig into holiday marketing. As you craft your broader approach and consider tactics to get it all done, don’t forget about the power of influencer marketing. Forecasts have the global influencer marketing market size reaching $24 billion this year, which...

In recent years, we certainly haven’t seen a shortage of major changes to keywords and matching behavior from Google Ads. From the introduction of close variants to the deprecation of modified broad match, updates to query matching logic, and more, the future of keywords in...

A part of an always-on marketing strategy to ensure your business stays relevant to customers year-round is to hit on all holidays and observances throughout the year. Veterans Day falls on November 11 annually, and the federal holiday is meant to honor military veterans of...

Want to boost subscriptions for your underwear newsletter? Or make people emotional about a sweat-proof T-shirt? As you’ll see throughout this article, a well-crafted call to action (CTA) can do that. CTAs are the most important copy on any page. They’re your closing...

Understanding the small business marketing landscape can be a challenge, but it’s important to know if you want to be competitive and stand out. What are your competitors doing? How are they investing their marketing budgets? What are they planning for 2025? LocaliQ wanted...

  It’s important to have an always-on Google Ads strategy to stay top of mind and drive sales year-round. But you may also want to ramp up your strategy or make some adjustments to capture holiday shoppers. And that ramp-up period may start earlier and last longer than...

YouTube advertising can help you target customers on the world’s second-largest search engine where people are spending a lot of time consuming content. But how can you optimize your YouTube ads and your overall account to ensure they’re effective for reaching your goals and...