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If you’re like me, you’ve been logging onto X (formerly Twitter) less and less over the last year, whether it’s for personal scrolling or work-related account management. And if you’re also like me, you’ve been asking whether or not businesses should be on Bluesky, what that...

Artificial intelligence (AI) is no longer a technology reserved only for big companies. Nearly all US small businesses (98%) use AI-enabled tools. Moreover, 91% of small businesses using AI say it will help their business grow in the future. This poses the question: Should...

Every business relies on leads–potential customers who have shown some level of interest in their product or service. But not all leads are the same. Some are ready to buy, while others need time, education, and engagement before they consider making a purchase. Businesses...

Joe Rogan deepfakes. AI-powered drones that follow you around to remind you to pay your parking tickets. And, if you weren’t already scared enough of the AI-induced end of mankind, we now have one more terrifying example to add to this list. Google’s new AI Mode. That’s...

This year, increased competition, AI-driven automation, privacy updates, and evolving consumer behaviors demand that your Google Ads ads be at the top of their game. And that can only come from writing ads that use precise, compelling, and data-driven ad copy. In this...

Running PPC ads can burn through your SaaS marketing budget quickly—if you’re not using the right strategies and tactics. Many SaaS marketers overlook the tactics that can make the biggest impact on their campaigns. In this article, I’m going to share the six tactics I use to...

With the boom of AI tools in recent years, roughly 60% of small businesses are already using AI in their marketing strategies. Odds are, you’ve likely already tried using AI for some parts of your business management and marketing. But, have you considered AI for your...

If you’re a marketer or small business owner wanting to get your audience’s attention, you must be everywhere. Keeping up with content production can be daunting, from email and social media to paid campaigns and product pages. Here’s where user-generated content can help....

In our most recent Google Ads benchmarks report, we found that search ads cost per lead increased about 25% from 2023 to 2024, and based on recent trends, we won’t be surprised to see that percentage rise again when we release our 2025 benchmarks in a couple of months. Why...

Marketing budgets never feel big enough. There’s always pressure to do more with less and deliver results while keeping costs in check. Sometimes, the reaction is to turn marketing off during slow times for your business. But that can cost you a lot of brand awareness and...