Digital Marketing

Spring has sprung, and you know what that means! The spring puns are blooming! Gather your buds because we’re delivering a basket full of cute puns, plant puns, and puns about Daylight Saving Time (those were some time-consuming jokes). We even had a little battle of the bots...

You’ve spent weeks crafting the perfect email campaign. It has a catchy subject line, compelling copy, and a valuable offer. You hit send, anxious for high open and click-through rates, only to find that most of your subscribers never even saw the email. Why so many failed...

I can’t say that I expect 2025 to be a paradigm shift for advertising on Meta (Facebook and Instagram), but I do think there are lots of things advertisers will need to pay attention to and test if they want to see success and stay ahead of the competition. While there are...

It’s become increasingly difficult to traverse any digital landscape without being inundated with either the topic of AI or an image, video, or content created with its assistance. As expected, AI has ingratiated itself within the fabric of life and business with nearly every...

Google Ads are a fantastic way to get in front of your target audience when they’re in their moment of need. There are tons of controls you can use to customize your efforts, but even for some seasoned marketers, there are also plenty of ways you could be inadvertently...

There is no shortage of AI marketing tips and tricks to weed through on LinkedIn. Finding useful ones you can apply right now is a little harder. That’s why we were so blown away by the responses when Amanda Natividad, VP of marketing at SparkToro, asked her LinkedIn...

February is home to the most romantic holiday of the year: National Cabbage Day (February 17). Just kidding (shouldn’t that be in March anyway?). But there is so much more to February than Branch’s Conversation Hearts and #sharethelove. So today, I’m showering you with over...

Anyone can set goals. But sticking to them and actually achieving them? Well, that’s a whole different ball game. Between procrastination, reprioritization, changes in your organization, or maybe even brain-on-vacation, there are a million things that get in the way of you,...

LinkedIn is an essential platform to help you connect with other businesses, potential employees, and more. And LinkedIn Ads can help you reach them even more effectively. But how do you know your LinkedIn Ads account is set up for success? A LinkedIn Ads audit can help. When...

What’s going to be the big thing in online advertising this year? Everyone has a different prediction, and it can be difficult to cut through the noise and figure out what’s actually important to prepare for. But there’s one thing that’s certain: Google Ads is constantly...