Digital Marketing

When tracking conversions in Google Ads, you have the option to associate a value with each of the conversion actions you have in your account. For ecommerce companies, these values are pretty easy to assign. They’re the value of the product that you sold on your website....

In September of 2024, Google announced that the enhanced CPC bid strategy would be going away. As of the writing of this post, you can still use ECPC, but it’s getting phased out of most accounts and is slated to be a thing of the past come March of 2025. Instead of relying...

A lot gets written about topic clusters when it comes to SEO-focused content in ecommerce or B2B, but much less so when it comes to local SEO. Do locally focused businesses even need to think about topic clusters? What types of clusters could you build for a roofing company...

When you’re writing ads alone on your laptop or drafting promotional emails on a deadline, it can be too easy to forget that you’re not simply completing another marketing task. You’re speaking directly to your target audience. That’s why you want to be as specific as...

Doing more with less seems to be a constant theme for business owners and marketers. That used to mean working more hours and finding hacky shortcuts to save time. But now there’s a new breed of software called AI agents that promises to generate more results and save you...

Instagram Threads has been around for over a year now, but it seems like the activity on the platform has really picked up. Accounts I follow are writing more long-winded Threads about books, news outlets are threading (is “threading” a word?) breaking stories more...

SMS has become an essential digital marketing channel in the last few years. But keeping your calendar full of fresh SMS marketing ideas can be challenging. Whether you’re trying to increase engagement, acquire more new customers, or re-engage dormant subscribers, these 70+...

If you want to turn your business’s marketing into a pot o’ gold this St. Patrick’s Day, you’ve come to the right place.   St. Patrick’s Day marketing can give your business a boost at the end of the first quarter of the year. To make the most of this holiday, you’ll want a...

Finding insightful, credible, and accurate marketing insights is a common small business challenge. Marketing and advertising your business online can be turbulent at times, and you need to rely on the right marketing resources to stay ahead of trends in your industry. To...

Despite running on the same Google Ads platform, there are quite a few things that are different from search campaigns to display, video, and Performance Max, so they require their own audit process. In the sections below, I’ll walk through what I look at and pay attention to...