Digital Marketing

A lot of people in the search engine marketing space are talking about Google’s AI Overviews. If you’re a B2B site targeting informational terms, they may have impacted your organic traffic significantly. If you’re a business that thrives on local searches or an ecommerce...

Search engines have never been static. They’re constantly tweaking their rubrics for assessing content—not to mention the many outside influences. From semantic search to featured snippets to AI results, the space keeps evolving. Marketers who want to succeed in SEO know to...

Since 1775, America has seen over one million casualties of war. That’s one million individuals, one million families of those individuals, and to be quite frank, one million reasons to dedicate all of your Instagram content surrounding this holiday to our fallen troops—not...

You’re probably familiar with the most common way to control budgets in Google Ads: setting a daily budget for each individual campaign in your account. Google then uses your set budget to serve ads from that single campaign based on all the other parameters. But that’s not...

M-A-Y. These three letters, when strung together in that order, represent many things: A lovely first or last name. Who it’s gonna be, according to N*SYNC. An expression of possibility or permission. A month bursting with creative and compassionate marketing opportunities...

Using paid media campaigns to drive leads for your business can be a great way to attract new customers and grow your company. But which platform should you use to do it? Google and LinkedIn both offer many solutions, but they differ in how they allow you to target the type...

For many businesses, finding new leads might be the most impactful way to use AI. Sure, it can help us organize and operationalize processes. But the real payback comes when it’s aimed at bringing in high-intent buyers. Not at an aspirational, 10,000-foot level—but on the...

Chances are you’ve wondered why your website’s content doesn’t get traffic. Or you thought you created the perfect piece of content, yet it’s buried under other results in Google. You’re not alone. According to Content Marketing Institute’s research, the second-biggest...

Chances are you’ve wondered why your website’s content doesn’t get traffic. Or you thought you created the perfect piece of content, yet it’s buried under other results in Google. You’re not alone. According to Content Marketing Institute’s research, the second-biggest...

It wouldn’t be fair for one single brand to take up all the ad space real estate. That’s one reason Google Ads has the unfair advantage policy in place. It limits the same account from having multiple ads rank in any given auction, and it’s certainly not going anywhere...