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‘Tis the season to dig into holiday marketing. As you craft your broader approach and consider tactics to get it all done, don’t forget about the power of influencer marketing. Forecasts have the global influencer marketing market size reaching $24 billion this year, which...

In recent years, we certainly haven’t seen a shortage of major changes to keywords and matching behavior from Google Ads. From the introduction of close variants to the deprecation of modified broad match, updates to query matching logic, and more, the future of keywords in...

A part of an always-on marketing strategy to ensure your business stays relevant to customers year-round is to hit on all holidays and observances throughout the year. Veterans Day falls on November 11 annually, and the federal holiday is meant to honor military veterans of...

Want to boost subscriptions for your underwear newsletter? Or make people emotional about a sweat-proof T-shirt? As you’ll see throughout this article, a well-crafted call to action (CTA) can do that. CTAs are the most important copy on any page. They’re your closing...

Understanding the small business marketing landscape can be a challenge, but it’s important to know if you want to be competitive and stand out. What are your competitors doing? How are they investing their marketing budgets? What are they planning for 2025? LocaliQ wanted...

  It’s important to have an always-on Google Ads strategy to stay top of mind and drive sales year-round. But you may also want to ramp up your strategy or make some adjustments to capture holiday shoppers. And that ramp-up period may start earlier and last longer than...

YouTube advertising can help you target customers on the world’s second-largest search engine where people are spending a lot of time consuming content. But how can you optimize your YouTube ads and your overall account to ensure they’re effective for reaching your goals and...

Instagram is the third largest social media platform, following only Facebook and YouTube. (Yes, YouTube is a social media platform.) It has 2 billion monthly active users, so there’s a pretty good chance your audience is on there. Even better, there are several Instagram ad...

Google launched a significant Google core update on August 15, 2024. Since that time it’s been bumpy waters in the Google search results, as you can see from the search engine volatility tracker from Semrush: Source So what happened with this core update, what do you need to...

Have you ever looked at your search terms report and thought, “What the heck is that search doing in that campaign?” Or have you seen a previously top-performing search campaign virtually stop spending when you launch Performance Max? Google recently updated and clarified...