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Planning your marketing for the whole year can feel daunting. But, creating a marketing calendar can help you organize your planning and stay on track to meet your goals. Whether you’re feeling stuck when it comes to creative marketing ideas, you’re not sure where to start,...

January. For some, it’s the holiday let-down season. For others, it’s the Monday of months. For us (and soon to be you), it’s the month of marketing opportunities! There’s Vision Board Day, National Mentoring Month, Squirrel Appreciation Day, and so much more! In this...

The week between Christmas and New Years is its own dimension of time and space that renders our brains somewhat…useless. So what do you do when New Year’s Eve comes around and you want to send a friendly greeting out? You come to this post, where I’ve come up with 50+...

The team at Google was very busy in 2024. Almost no aspect of the Google Ads platform went untouched when it came to updates over the course of the year. Whether you like the changes or dislike them, there’s no getting around the fact that it can be hard to keep up with...

A lot of 2025 SEO trend posts will give you generic predictions like “technical SEO will still matter in 2025,” or “you will need to write great content,” or that TikTok and voice search will be big. Instead of guessing at trends for 2025 or listing SEO tactics that still...

When it comes to Facebook advertising, AI is nothing new. Meta has been using AI for some time now. But with Meta Advantage+, it’s putting more focus on AI-driven campaigns. Meta has been not only encouraging users to adopt these AI features into their advertising strategies...

Purpose-driven marketing is all about aligning a brand’s mission with its values to create a deeper connection with consumers. By focusing on a social or environmental cause, companies can connect more meaningfully with their audience and build stronger brand loyalty. But...

The holiday season is a prime opportunity to elevate your marketing game, and with Google’s Performance Max campaigns, you can harness the full power of Google’s advertising ecosystem to reach the right audiences. Whether you’re in ecommerce or a service-based industry, a...

With pumpkin spice lattes back in season, it is hard not to have the holidays on our minds. Halloween is creeping up on us, and we’re about to be in full-out holiday season. What could be more exciting? In fact, the holiday season is a perfect time to connect with your...

While December brings fun, family, and food, it can also leave business owners and marketers feeling pressed for time—and resources. But with the right strategies and promotions, you can make your December marketing a breeze and spend more time relaxing with your loved ones....