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Facebook Ads targeting options provide tons of ways for advertisers to reach their potential customers on the platform. For example, you can build audiences based on demographics, interests, behaviors, and engagements. However, it’s not always clear how Meta identifies and...

How to put your customers into a holiday slumber : To our valued customers, As the end of the year draws near, we’d like to take this opportunity to extend a heartfelt thank you to all of you for your support. Thank you for choosing us and we wish you a wonderful holiday...

A lot has changed since last December. SERPs look different. Attribution doesn’t work the same way it used to. And, of course, AI has somehow made marketing easier, harder, better, and worse all at the same time. I was curious what other marketers think it all means for the...

You see and hear happy holiday messages everywhere during this time of year, and yet when it comes time to write your own greetings, whether for friends, family, customers, or coworkers…your brain conks out and things just aren’t coming out like you expected… Don’t worry....

Imagine walking into a store and being greeted by a salesperson who immediately tries to sell you on a product—without even asking about your needs. Off-putting, right? Yet, many businesses do this with email marketing—blasting new subscribers with their next promo before...

Many advertisers for many years used enhanced cost per click (also known as enhanced CPC or ECPC) bidding to streamline their manual bid management with the help of machine learning and AI. Google announced on September 5, 2024, that enhanced CPC will be going away in the...

A small bump to your conversion rate can have a serious long-term impact on your bottom line. Say you have a conversion rate of 3% that yields $100k per month and you boost it to 3.5%. Assuming you sell the same average value to each customer, that will yield an additional...

The weather may be a bit cold and dreary, but many businesses are heating up in the winter. And even if your business shines brightest in the sunny summertime, a successful always-on marketing strategy means keeping people engaged throughout the year. With all that in mind,...

Have you ever Googled a company before making a purchase? Or scrolled through social media reviews to gauge how other customers have fared? As a business owner, you can also expect your customers to do the same. All the information someone can find about your business builds...

You’ve probably heard of ChatGPT, the chatbot powered by artificial intelligence launched by OpenAI. You can ask ChatGPT a question, and machine learning will pump out a conversational response. Now, OpenAI has announced the roll-out of SearchGPT, a real-time web search...